OBJECTIVE

To bring a fresh and creative edge into existing marketing efforts, branding, promotions and advertising, or any related position that would allow access to experiential knowledge in the online marketing industry.

EDUCATION

B.A., Business Administration, Marketing concentration

California State University – San Bernardino (CSUSB), San Bernardino, CA

GPA: 3.77 In-major: 3.1

B.A., Computer Science, Minor: International Business

University of Houston – Houston, TX

GPA: 3.1 In-major: 3.0

WORK

EXPERIENCE

Creative Director, Trinity Racing, Rancho Cucamonga, CA

January 2010 – Present

§      Developed a creative marketing plan and campaign

§      Manage the creation of marketing collateral, advertisements and promotions

§      Ensure quality of creative/editorial content

§      Execute integrated online/offline search engine marketing, advertising, public relation & trade show campaigns to generate demand and sales leads

§      Lead strategic brainstorming sessions, campaign development, creative brief development and directing creative execution

§      Manage content and profiles on our social media channels

Marketing Director, Omnas Network Inc., Redlands, CA

September 2006 – December 2009

§      Oversaw the development of integrated marketing campaigns comprising of interactive web, e-mail, video, social media and other direct channels

§      Design and implemented market research required to facilitate in-depth understanding within the organization and guide brand strategies

§      Employed online metrics (Google & Yahoo Analytics) as a source of evaluation for marketing initiatives

§      Designed and developed video marketing for main online store

§      Regularly analyzed online marketing channels and its interrelationship with offline marketing initiatives to provide strategic guidance regarding financial performance and best practices

§      Assisted in development of our proprietary inventory tracking web application using MySQL and MyPHP

§      Managed product promotion and branding

§      Promoted from Ecommerce Product Manager to Marketing Director within 3 months

Internet Marketing Specialist, CCQC Multimedia, Redlands, CA

January 2004 - 2006

§       Designed various logos and graphic layouts for small businesses and individuals for use in letterheads, business cards, brochures, advertisements and commercials

§       Developed and design dynamic and interactive websites for non-profit organizations, small businesses, and individuals

§       Created multimedia video presentations, utilizing iMovie and Final Cut Pro for special events and entertainment functions

§       Created slideshow presentations, utilizing PowerPoint and Flash, for use in business meetings and seminars

§       Consult and create Search Engine Marketing / Search Engine Optimization campaigns for businesses and individuals

SEO Specialist / Account Manager, WebXites, Houston, TX

June 2004 – November 2006

§       Researched online consumer behavior and competition in clienteles’ industry for use in marketing and advertising campaigns

§       Developed strategic marketing campaigns utilizing Google and Yahoo Pay-Per-Click advertising

§       Devised advertising campaigns to expose client’s site in further niche markets, through local directories, online magazines, forums, article sites, etc.

§       Monitored & maintained daily campaign management, checking on keyword effectiveness, essential ad copy, and keyword dense sales copy

§       Generated site copy, incorporating fundamental optimization strategies to allow higher placement organically in search engines

Audiology Technician, Houston Ear, Nose & Throat Clinic, Houston, TX

July 2003 – May 2004

§       Trained in otoacoustic emission screening

§       Administered OAE tests to newborns from 8 different hospitals Houston-wide

§       Consulted with parents on their newborn’s test results and screening information

§       Entered newborn data into clinic database online

Website Developer (Contractor), Turbine Air Systems, Houston, TX

March 2003 – August 2003

§       Collaborated with the Vice President of Sales and the Director of Business Development to develop the website layout and content

§       Utilized Adobe Photoshop, Adobe ImageReady, Macromedia Flash, and Macromedia Dreamweaver to produce website graphics and layout.

§       Devoted over 100 hours to develop the 25-page website

Customer Service & Technical Support, Access, Houston, TX

February 2001 – January 2003

§       Assisted clientele with top tier technical website support

§       Developed training material / courses for Customer Service Representatives, Sales Representatives as well as Senior Call Center Manager, to teach the basics of HTML and overall website design and layout

§       Coordinated and conducted training seminars

§       Decreased overall account cancellations by 25%

§       Resolved discrepancies

§       Registered clientele domain names

§       Monitored various clientele websites to ensure appropriate content and business activity

Data Entry / Technical Support, Office of Information Services at Southwestern Adventist University, Keene, TX

August 2000 – May 2001

§       Registered over 1000 students into the university Linux-platform database

§       Offered technical (computer) support to staff and students

§       Entered student hard-copy records into computerized database

§       Created spreadsheets of current student roster

SKILLS

Application suites

§       Microsoft Office: Word, PowerPoint, Access, Excel

§       Adobe Creative Suite: Flash, Photoshop, InDesign, Dreamweaver, Illustrator

§       Apple software: Final Cut Pro, iMovie, GarageBand

§       Marketing applications: SPSS 15.0

Operating Systems

§       Microsoft Windows XP, Vista, ME, NT

§       Mac OS X+

§       Linux

Web Development / Programming

§       Web publishing: HTML, XML, PHP, CSS, JavaScript, AJAX, ActionScript

§       Programming: C++, C# Java, VB, Ruby

§       Environments: Visual Studio, Apple Xcode, RoR, .NET

§       Database: MySQL, phpMyAdmin

Typing

§       90 wpm

§       10 key/touch

AFFILIATIONS

AMA – American Marketing Association, CSUSB Chapter

HTML Writer’s Guild

National Notary Association